Search Results: K-Pop
Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands
The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Digital Luxury Drops in China: Why They Work
There are signs that the "drop" model could be here to stay, at least as long as streetwear culture thrives among young shoppers in China. Read More
Chinese Millennials & Anti-Aging Pills: A Love Story
Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Standing Out in China’s Sea of Cliché Influencers
Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
Chinese Millennials Discover Avant-garde Retailer Dover Street Market—and Can’t Get Enough
On a Thursday afternoon in New York, we went to the avant-garde boutique retailer Dover Street Market - a fashion haven for Chinese millennials everywhere. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
Exclusive Interview: Caroline Rush on China and the Future of Fashion Week
British Fashion Council's Caroline Rush and Vipshop's Susan Sun, on how they see China reshape the international fashion scene. Read More
