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    Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands

    September 6, 2019  |   Share
    The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
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    The New Perfume Market for Chinese Millennial Men — A User’s Guide

    August 19, 2019  |   Share
    It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
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    Digital Luxury Drops in China: Why They Work

    July 9, 2019  |   Share
    There are signs that the "drop" model could be here to stay, at least as long as streetwear culture thrives among young shoppers in China. Read More
  • Beauty & Health

    Chinese Millennials & Anti-Aging Pills: A Love Story

    May 30, 2019  |   Share
    Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More
  • Influencers

    China’s Gen Z Picks the Hottest Weibo Influencers

    February 24, 2019  |   Share
    Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
  • Influencers

    Standing Out in China’s Sea of Cliché Influencers

    January 31, 2019  |   Share
    Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
  • Consumer

    Is Chinese Masculinity in Crisis or an Opportunity for Brands?

    December 7, 2018  |   Share
    There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
  • Consumer

    Chinese Millennials Discover Avant-garde Retailer Dover Street Market—and Can’t Get Enough

    November 1, 2018  |   Share
    On a Thursday afternoon in New York, we went to the avant-garde boutique retailer Dover Street Market - a fashion haven for Chinese millennials everywhere. Read More
  • Influencers

    All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’

    October 2, 2018  |   Share
    Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
  • Fashion

    Exclusive Interview: Caroline Rush on China and the Future of Fashion Week

    September 18, 2018  |   Share
    British Fashion Council's Caroline Rush and Vipshop's Susan Sun, on how they see China reshape the international fashion scene. Read More
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