Search Results: Jack Ma
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Is the US ‘Notorious Markets’ List Anti-China?
Chinese e-commerce websites AliExpress and WeChat have been added to the US government's latest “notorious markets” list. But is their inclusion warranted? Read More
China Can’t Get Enough of Olympic Mascot, Bing Dwen Dwen
Anything related to Beijing's 2022 Olympic mascot, Bing Dwen Dwen — a panda wearing an icy body shell — has sold like crazy in China. Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
China’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read More
Moncler’s “MONDOGENIUS” Reimagines Digital Runways
Jing Daily explores how Moncler reimagines digital presentations, how it continues to attract Chinese audiences, and what new brand storytelling has been communicated through their latest show. Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
