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Why Creed x Robbi Debunks The Need For China-Only Releases
As meta-human Ayayi shows off her Creed x Robbi toy, the fragrance brand’s CEO Sarah Rotheram discusses why they chose to launch worldwide instead of only in China. Read More
China’s Hypebeast Era Is Here: 10 Chinese Streetwear Brands To Know In 2023
Thanks to the rise of streetwear players like Roaringwild, Randomevent, and Soulgoods, China’s hypebeast era is here. Local is leading the way for Generation Z. Read More
What Does The AI Design Hype Mean For Fashion?
The internet’s latest obsession is AI fashion concepts, with impressive sneaker renderings making consumers wish for the real thing. Human fashion designers are rightfully concerned. Read More
Why Pricing Is The ‘Easy Growth Trap’ In Luxury
A New York Times article “Tesla Cuts Prices Sharply As It Moves To Bolster Demand” explains how price cuts will make more of the company’s electric vehicles eligible for a… Read More
Why A Genuine Human Touch Makes All The Difference In Luxury
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Read More
Why Luxury Brands Must Think Differently In 2023
The winning brands of 2023 are cultural movers, able to distinctly convey who they are and how they enable their clients to do things differently. Read More
What 2022 Taught Us About Brand Collaborations
Navigating the avalanche of brand collaborations that came in 2022, our Collabs & Drops newsletter became a comprehensive, weekly highlight for China — and beyond. Here’s what we’ve learned. Read More
China’s Top 5 Collab Trends Of 2022
From independent designer x sportswear crossovers to luxury brand afternoon tea, here are the leading collaboration trends that hit home in China this year. Read More
A New Road Ahead: Diesel Unveils First Stage Of Long-Term Web3 Strategy With NFT Collective Hape
After cracking the traditional fashion runway this year, Diesel is turning its attention to the virtual world through a unique digital collectibles drop. Read More
What Luxury Really Means In 2023
The question I probably get most often is: what is luxury? And a term I hear at least once a week in meetings is about the new luxury. This shows… Read More
