Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Shiseido’s Carol Zhou Builds On Innovating Beauty
Carol Zhou, head of the China business innovation and investment representative office at Shiseido, talks to Jing Daily about corporate reinvigoration. Read More
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
What Will A Second Wave Of COVID-19 Mean For The Luxury World?
After becoming the poster child of COVID-19 success, Europe has become careless and triggered a second wave of infections. How will it impact luxury? Read More
Italy’s Eco-Friendly Award Show Debuts in China
The launch of GCFA reflects the significance of the China market as well as fashion’s ever-growing sustainability agenda since the COVID-19 pandemic. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
Western Luxury Brands Miss Out On Shanghai Fashion Week
Shanghai Fashion Week is missing its international glamour this season, but with China’s economy booming, it’s Western luxury brands that are missing out. Read More
