SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
Brilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good
As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Read More
CollaBrands: A Special Delivery for Heritage Brands
Creative brand collaborations surprise and delight consumers with unusual pairings for products and experience, with the leading partnerships often creating new markets for the brands involved. Read More
What Shanghai’s Tourism Expansion Means for Luxury
Following the upswing in domestic travel, Shanghai has launched a program aiming to double its tourism revenue over the next five years. Read More
Will China Unplug Tesla Soon?
Tesla has attracted praise and favorable attention from fans and the government in the past, but is it headed for a fall in China? Read More
Douyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Join Jing Daily and Sotheby’s For a “Virtual Event” Tailor-Made For Luxury
With Chinese consumers making a digital turn, brands must decisively leverage popular culture and domestic trends to sell to the critical China market. Read More
Why Sharing is Caring in China
China’s sharing economy market surpassed $3 trillion in 2019 and is set to expand even further. But who are the main players in the rental sector? Read More
Will China’s Boycotts Hurt H&M’s Bottom Line?
H&M, Burberry, and Nike suffered a startling quick nationalistic backlash after voicing their concerns about Xinjiang-sourced cotton. How bad is it? Read More
The Friendly Flagship Of The Future
The accelerating digital transformation of luxury retail has led brands to divest in physical flagship stores. Does that mean they're dead? Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
