Many Western luxury brands and retailers have launched — for the very first time — special products or campaigns to celebrate China’s 70th anniversary. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More

This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More

At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More

China's social credit system can feel like a blacklisting effort against Chinese citizens. How would foreign brands fare under a similar system? Read More

Luxury heritage brands aren't invincible. In fact, they often have a hard time changing with the times. This is what they need to succeed today. Read More

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More

Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More

Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More