Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

Chinese companies are attempting to climb up the value chain from the world’s manufacturing base to a country of creation and original ideas. Read More

With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More

In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

Here is how the Chinese investment empire Li Fung Group, created by the Fung Family, has managed the luxury brands they acquired. Read More

While it's not luxury industry-specific, Live Lounge's content has relevance to the sector, with episodes that explore launching your brand in China. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More