Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
China Recalibrated: Why Luxury Must Consider Changing Their Global Game
Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
Will Boucheron’s Gaming Collab Score With Chinese Women?
Boucheron launched a joint project with Tencent’s mobile game "Light and Night," rolling out a video to celebrate the birthday of the male protagonist. Read More
Shanghai’s Luxury Retailer Secoo Sued By Prada
Prada’s subsidiary in Shanghai has won a legal dispute to freeze Secoo’s assets. But this is only the tip in the iceberg for the beleaguered retailer. Read More
China’s High-End Malls Are Now Welcoming Emerging Designers
Chinese designer brands Shushu/Tong and Short Sentence are making their foray into high-end malls. Does this mark a coming of age for homegrown labels? Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
Can Marine Serre Bring Upcycling To China?
Since creating her brand six years ago, Marine Serre’s vision has never wavered. As the brand launches its China website, how will it fare on the mainland? Read More
What Is Off-White’s Place In China Without Virgil?
Virgil Abloh’s popularity helped secure Off-White’s status as a leading luxury brand. Eight months after his passing, can the label grow without him? Read More
JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day
JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
First Skirts, Now Paintings: Dior Faces More Copycat Accusations In China
For the second time in one month, Dior has been accused of cultural appropriation by Chinese netizens. Will the controversy escalate further? Read More
China’s TV Show ‘Go For Happiness’ Breaks Records
Go for Happiness just became China’s highest-rated reality TV show ever. How does it stay relatable with former celebrity stars? Read More
Marketing Experts’ Top Tips For Brand Collaboration In China
A preview to Big in China: Brand Collaboration, marketing experts discuss what you need to know about co-branded launches in China. Read More
