LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
ZERO10 Offers New Gateway To Virtual Fashion Metaverse
AR platform ZERO10 has launched a new feature that allows users to wear and display their digital wardrobe. Will this make Web3 more accessible? Read More
Traversing Chengdu, China’s New Luxury Capital
Chengdu, the provincial capital of China’s southwestern Sichuan province, is perhaps best known globally as the home of cute giant pandas. But it is now also a rising star within… Read More
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
With International Travel Flat, How Are China’s Luxury Hotels Enticing Locals?
China’s continued dynamic zero-COVID policy has made even domestic travel onerous. How are hotel brands navigating this new normal? Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Istituto Marangoni Shanghai Graduates Dare To Imagine The Future Of Fashion
What does the future of fashion look like? This year’s Istituto Marangoni Shanghai’s annual graduates’ show, “Zeta,” presents one possible answer. Read More
Viral Products For The Win: New Data From Xiaohongshu
A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
Ning Dynasty Talks Working With Kai-Isaiah Jamal And The Core Collection
Shaking up streetwear, Ning Dynasty crafts ready-to-wear from China’s 5,000-year-old history. Jing Daily learns more about the label’s latest collection. Read More
A Fashion Renaissance Has Begun, And Nick Knight Wants Us All To Be A Part Of It
With a career spanning three decades, the prolific tastemaker shares his latest multidisciplinary project and what makes an icon in today’s world. Read More
Does The Xi-Biden Meeting Herald A More Stable China-U.S. Relationship?
Chinese President Xi Jinping has met with U.S. President Joe Biden in Bali. What does this mean for the future of China-U.S. relations? Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
COP27: Stella McCartney, Kering, And H&M Announce Call To Action
COP27 puts fashion’s role in the climate crisis under the microscope. Given China’s share of luxury consumption, can shoppers hold the industry to account? Read More
Song Yan Fei In Feng Chen Wang x Ugg, Nike x Soulgoods, And Be@rbrick: China Collabs Of The Week
This week in Chinese collaboration, global brands are continuing to leverage the fan bases of local talent, from independent designers to popular streetwear retailers. Read More
Decoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read More
