French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More

Content Commerce Insider’s new report, Guide to Streaming Platforms in China, details the platforms, emerging industry trends, and expectations for 2020. Read More

As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More

Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More

Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More

We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More

When it comes to knowledge about China’s sharing economy, the Q&A platform Zhihu shines. But its new marketing tool could change everything. Read More

WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read More