Search Results: xiaohongshu
Will Virgil Abloh’s Xiaohongshu Profile Save Off-White?
Virgil Abloh has debuted on China’s popular social commerce app Little Red Book. But will this revive Off-White’s relevance among local consumers? Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Why was Xiaohongshu Pulled from China’s App Stores?
Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More
Is CHAO the Xiaohongshu for Men?
Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More
Xiaohongshu Dips Into E-commerce Livestreaming
Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More
Xiaohongshu Fights Fraudulent Reviews on User-powered E-commerce Platform
User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More
Alo Yoga’s NFTs, By Far Launches Digital Collectibles And Louis Vuitton x Yayoi Kusama Collab Turns To AR: Web3 Drops of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
The Maison Margiela x Gentle Monster Collab Is Making Waves In China
News of a collaboration between Gentle Monster and Maison Margiela has driven social buzz even before its official launch date on February 28. Read More
When It Comes To Playboy In China, Sex Doesn’t Sell — The Bunny Logo Does
Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround? Read More
Tiffany’s First Footwear Collaboration With Nike Sees Lukewarm Reception In China
Tiffany and Nike's black and blue shoes are not impressing sneakerheads around the world so far. In China, the reception was tepid. Read More
