Search Results: virtual
Cartier Plugs into Virtual Reality to Sell Historical Watch Story to China
With the help of VR, Paris watchmaker Cartier opened to let consumers immerse in the narrative behind the company’s Santos watch collection, which cost up to about $57,800 (RMB 402,000). Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
Virtual Reality in China: Unlimited Possibilities for Luxury Brands
Chinese consumers favor virtual reality-backed shopping experience. Some luxury brands such as Vacheron Constantin and Dior have taken note of this trend. Read More
Estée Lauder and DFS Let You Virtually Try On Lipstick
Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
Hugo Boss Launches WeChat Virtual Shopping Experience
The brand introduced the "Bossbots" for its new WeChat campaign. Read More
Mei.com Merges Virtual Reality with Fashion as it Launches Cross-Border E-Commerce
The e-commerce site hosted a high-tech celebration in Shanghai to kick off its "916" online shopping festival and the start of its cross-border channel. Read More
Tmall Live-Stream Campaign Gives Chinese Shoppers Virtual U.S. Shopping Trip
GNC, Macy's, and others team up with Tmall to engage with consumers in China in real-time for a live-stream event highlighting American brands on Independence Day. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
Bottega Veneta Says Sayonara To Social Media
Bottega Veneta deleted its Twitter, Instagram, and Facebook accounts on January 5 following the presentation of its exclusive Spring 2021 collection. Read More
