Search Results: luxury
Sex And The City Is Back, But Has Luxury Moved On?
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read MoreThe Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read MoreWhy Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read MoreHow Tiffany Could Become The Next Luxury Mega-brand
Tiffany, the iconic New York jeweler known for its diamond and sterling silver pieces, could gain over its jewelry rivals in the next decade. Read MoreCCI Q&A: Loewe CEO Pascale Lepoivre on Creative Content for Luxury
In the fourth and final installment of our year-end Q&A series, we caught up with Pascale Lepoivre, CEO of the Spanish luxury fashion house Loewe. Read MoreHow One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read MoreCan The China Market Handle More Luxury Price Increases?
On the heels of Hermès’ price increase, brands like Bottega Veneta and Louis Vuitton are rumored to be raising their prices as well. Read MoreMeet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read MoreCCI Q&A: Bvlgari CEO Jean-Cristophe Babin on Rising to Meet Luxury’s Challenges
In the second installment of our year-end Q&A series, we caught up with Jean-Cristophe Babin, CEO of the storied Italian luxury house Bvlgari. Read MoreHas Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More