Search Results: luxury
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read MoreQ&A: Walpole CEO Helen Brocklebank on COVID-19, Tourism and the Future of British Luxury
Jing Daily chats with Walpole CEO Helen Brocklebank about the current state of British luxury and where it could be headed in the months ahead. Read MoreWhy Retail Experiences Matter for Luxury Brands
As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers. Read MoreThe Intersection of Popular Culture & Luxury Is Here to Stay
Popular culture in China has become a bonafide phenomenon and an unstoppable force to be reckoned with. And global luxury brands have taken notice. Read MoreHow Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read MoreBrilliant Luxury Substitutes: The Case for Lab-Grown Diamonds Ain’t Flawless… but It’s Pretty Damn Good
As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Read MoreWhat Shanghai’s Tourism Expansion Means for Luxury
Following the upswing in domestic travel, Shanghai has launched a program aiming to double its tourism revenue over the next five years. Read MoreIs China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read MoreJoin Jing Daily and Sotheby’s For a “Virtual Event” Tailor-Made For Luxury
With Chinese consumers making a digital turn, brands must decisively leverage popular culture and domestic trends to sell to the critical China market. Read MoreHow NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More