Search Results: local brands
How C-beauty Brands Tapped Ethnic Culture To Resonate With Local Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from Huaxizi, HomeFacial Pro, and Burberry. Read More
R3 December List: What Mo&Co.’s New Local Brand Ambassador Says about the Rise of Chinese Brands
As Chinese fashion makers and consumers gain confidence; many opt-outs of having a Western ambassador to validate their brands. Read More
Versace Repeats the D&G Disaster: To Sell Global, Luxury Brands Need to Think More Local
Versace loses brand ambassador, Yang Mi, and possible future market share after a T-shirt blunder indicating Hong Kong and Macau as independent territories. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
How Far Off Are Local Chinese Luxury Brands?
Following the release of the Chinese government's 12th five-year plan, we've seen a significant rise in the number of Chinese-language articles asking: just how far off are actual home-grown Chinese… Read More-
How Can Luxury Brands Entice Mainland Shoppers To Buy Locally?
China's comparatively high luxury tax has been something of a double-edged sword for the government as the number of middle- and upper-middle-class urban Chinese with an appetite for luxury goods… Read More 
Gucci Reunites With Marsper, Adidas Goes Local, and Kusikohc’s ENG Installation: China Collabs Of The Week
Virtual characters by Lepop, domestic streetwear pioneers, and art-fashion installations — this week we’re covering a broad range of business strategies in China’s brand collaboration scene. Read More
What Brands Need To Know About China’s Streetwear Scene In 2023
In conversation with Doe Shanghai’s Terry Zhu and other experts, we break down the key ways China’s streetwear market sets itself apart from the Western mainstream. Read More
TikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
