Search Results: live-streaming
Video: Luxury’s Approach to AR, VR, and Live-Streaming in China
A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More
Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
Top Beauty Brands Flock To Shanghai’s International Cosmetic Festival
At Shanghai’s International Cosmetic Festival, beauty brands like Prada, Fenty, and L’Oreal will launch new products online, offline, and in the metaverse. Read More
Calling All Gamers — Experience Life At China’s New Esports Hotel
Tencent and Ouyu Technology are opening an esports hotel, offering a dream destination for gamers and evidence that the subculture has left the underground. Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
