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Search Results: influencers

  • How Are Chinese Travel Influencers Handling COVID-19?

    May 28, 2020  |   Share
    Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
  • COVID-19 Has Hurt China’s Influencers (Or Has It?)

    March 11, 2020  |   Share
    China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
  • 8 Ways E-commerce Influencers Court Consumers in China

    January 10, 2020  |   Share
    Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
  • Are Virtual Influencers the Future of Luxury Retail?

    October 14, 2019  |   Share
    It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read More
  • Can Virtual Influencers Make Luxury Brands’ Dreams Come True?

    June 24, 2019  |   Share
    Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
  • The Future of Luxury

    Brands Need China Influencers More Than They Realize

    May 27, 2019  |   Share
    Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
  • Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More

    May 18, 2019  |   Share
    China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More
  • How Chinese Influencers Calculate Their Fees

    April 3, 2019  |   Share
    Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
  • China’s Gen Z Picks the Hottest Weibo Influencers

    February 24, 2019  |   Share
    Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
  • How Much Money Do Influencers Earn in China vs. Elsewhere?

    February 15, 2019  |   Share
    Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
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