Search Results: influencers
How Chinese Influencers Calculate Their Fees
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
Standing Out in China’s Sea of Cliché Influencers
Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
Top 7 Chinese Travel Influencers with Style
They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More
Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report
Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
