Search Results: hard luxury
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Survey: Chinese Travel Spending Shifts from Hard Luxury to Premium Necessities
Recent surveys suggest affluent Chinese shoppers are now less inclined to buy luxury items like jewelry, watches, and handbags as their international travel spending shifts toward cosmetics and health supplements. Read More
China Demand For Jewelry, Watches To Buoy “Hard Luxury” Brands
Conspicuous consumption may be on the decline in China's "soft luxury" market, as some wealthy Beijingers and Shanghainese buy more "logo-lite" handbags and apparel, but major luxury brands see China… Read More
How Hard Could China’s Tech Crackdown Hit Luxury in 2022?
Although luxury brands have so far been largely spared from recent crackdowns in China, the environment could become much more complex in 2022. Read More
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
The Third Wave: After COVID-19 and Economic Hardship, What is Luxury’s Next Challenge?
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Read More
Shanghai Tang CEO: Why Chinese Luxury For Chinese Consumers Isn’t A Hard Sell
In a new video interview, Shanghai Tang's CEO discusses why he thinks the brand will win over Chinese consumers in its push back into the "motherland." Read More
What Luxury Can Learn From Porsche’s NFT Flop
Porsche’s highly-anticipated NFT release made headlines this week but for all the wrong reasons. What can luxury learn from the automotive behemoth’s disastrous drop? Read More
Why Pricing Is The ‘Easy Growth Trap’ In Luxury
A New York Times article “Tesla Cuts Prices Sharply As It Moves To Bolster Demand” explains how price cuts will make more of the company’s electric vehicles eligible for a… Read More
