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Search Results: gen-z

  • Fashion

    Gen-Z Conservatism Is Changing Fashion In China

    September 14, 2020  |   Share
    A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
  • Fashion

    Why The Chinese Gen-Z Demand For Local Brands Is Growing

    September 2, 2020  |   Share
    A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
  • Deciphering the Chinese Gen-Z “Normcore” Trend

    August 28, 2020  |   Share
    Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
  • Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?

    July 12, 2020  |   Share
    A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More
  • Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans

    January 31, 2020  |   Share
    In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
  • Retail

    Will Chinese Gen-Zers Get on Board with Palace?

    November 22, 2019  |   Share
    Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
  • Your Introduction to the Gen-Z Consumer

    November 14, 2019  |   Share
    With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More
  • What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List

    June 27, 2019  |   Share
    Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More
  • Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More

    May 31, 2019  |   Share
    Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
  • China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report

    January 24, 2019  |   Share
    A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
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