Search Results: direct-to-consumer (DTC)
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Grading Luxury Brands’ Digital Efforts in 2017
In 2017, several major luxury brands finally realized the importance of developing a comprehensive digital strategy to cater to affluent Chinese consumers. Read More
A Complete Guide to Alibaba’s Cross-Border Payment Solution: Alipay ePass Program
Alibaba launched Alipay ePass to better regulate the sales of overseas goods in China by offering a payment solution for international brands to sell directly to Chinese consumers. Read More
