Search Results: burberry
Burberry Joins The Roblox Goldrush
The British luxury fashion house is banking on the popular gaming platform to bring attention to its latest "it" bag. Will it pay off? Read More
Ralph Lauren, Burberry Stay Optimistic Despite China Setbacks
Although China lockdowns weighed heavily on Q4 results, luxury brands are hopeful their ongoing strategies will deliver strong growth in the medium term. Read More
Apple and Burberry Ride Out Their China Successes as VF Regroups
New Apple launches and Burberry’s full price sales enabled both companies to stay ahead in China’s COVID-stunted economy. Read More
How Burberry Exhibits Its Dedication to Youth Culture in China
What Happened: Burberry kicks off the new year with a community-focused and collaborative offline exhibition. From December 31 to January 9, the British brand is partnering with young Chinese talents… Read More
Burberry Unveils New Flagship Store in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Kering & Burberry Lead China’s Latest International Import Expo
This November, the world's leading luxury and beauty companies will attend the fourth China International Import Expo (CIIE) in Shanghai. Read More
Can Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read More
Burberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read More
What’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
