Search Results: Yang Zi
Interview: Jean Zimmermann Of Ba Yan Ka La, China’s First Luxury Skincare Brand
Founded in 2007 by French entrepreneur and long-time China resident Jean Zimmermann, Shanghai-based Ba Yan Ka La bills itself as China's first luxury skincare brand. Read More
Publishers Celebrate China’s Hunger For Fashion Magazines
In China, where a burgeoning consumer class still relies heavily on glossy magazines to inform and educate, booming sales of European and American fashion mainstays is a welcome source of… Read More
Wine Enthusiast, YesMyWine To Partner On Chinese Digital Magazine & Website
YesMyWine has rapidly emerged among China's most successful online wine merchants, tapping the growing interest in wine among the Chinese middle class by combining a competitive pricing strategy with educational… Read More
Trending in China: Benefit’s New Brand Ambassador, and KOL Mr. Ji Liang’s Revealing Interview
Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More
Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?
Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks. Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
How Shanghai Plaza 66’s Annual ‘Home to Luxury’ Party Won Over Local Shoppers
On November 26, the annual “Home to Luxury” party was unveiled at Plaza 66 — the ultimate luxury shopping destination in Shanghai. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
