Search Results: Tod's
Hogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
Milan Fashion Week Pivots to Livestreaming Amid Virus Fear
With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More
Chinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More
Roger Viver Appoints Post-00s Star Ouyang Nana as Their Spokesperson in China And More
Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
China’s Consumers Want ‘Lucky Luxury’
When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More
Chinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More
Chinese Whispers: Buccellati, Hermès-owned Shang Xia Open JD.com Stores, and More
Two luxury brands, including Hermès-owned Shang Xia, launched official stores on JD.com's Toplife this week. Read More
Fashion Houses Fight for Market Share in the Booming Chinese Shoe Market
Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More
