Search Results: Perfect Diary
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
Fictional Influencer “Xiao Wanzi” is Perfect Diary’s Secret to Success
The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More
How Western Brands Can Find The App in China That Reaches Their Perfect Audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read More
Will Roger Vivier’s New Brand Ambassador Boost Brand Awareness In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Perfect Diary, Roger Vivier, and Louis Vuitton. Read More
How Emerging Beauty Players Tap Into China’s Digital Market
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Labelhood, Perfect Diary, and Ocean Glam. Read More
How New Investors Are Helping One Chinese C-Beauty Brand Get Its IPO
US private equity firms Warburg Pincus and the Carlyle Group have each infused around $70 million into the Perfect Diary brand, what else could they offer? Read More
