Search Results: Little Red Book
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation… Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
After Landing Louis Vuitton, Can Little Red Book Attract More Big Luxury Brands?
Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More
Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More
China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More
Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts
The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
Chinese Whispers: Little Red Book Launches an Influencer Marketing Platform, and More
China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
The Booming Male KOL Market on Little Red Book
Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More
More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
Redefining luxury hospitality: Why top brands need to shatter the ‘paradise’ promise
While the promise of paradise is alluring, the narrative fails to establish unique cultural capital that is proprietary to an individual hospitality brand. Read More
