Search Results: Little Fresh Meat
Are Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
Why Chinese Men Want to Be Beautiful
The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Read More
Amid Crackdown on “Excessively Entertaining” Content, Low-Key Programs Could Set the Tone For 2022
A new government crackdown on “excessive” entertainment could have a huge impact on sponsorships and marketing initiatives in China next year. Read More
China’s ‘Piano Prince’ Falls From Grace as Beijing’s Celebrity Crackdown Continues
Following Kris Wu’s arrest, world famous “Piano Prince” Li Yundi has become the latest Chinese celebrity entangled with the law after hiring a prostitute. Read More
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
