Search Results: Labor Day
How Brands Gear Up For This Year’s Holiday Season In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Florasis, Tiffany, and Dior. Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Report: Consumer Data to Know for Singles’ Day 2020
In a pre-Double 11 consumer survey, AlixPartners reports on how Chinese consumers might spend their money during the online shopping festival. Read More
How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
Fenty Beauty and HEYTEA Collaboration Banks on Exclusivity
The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands. Read More
