Search Results: Estée Lauder
Estée Lauder Lowers Outlook, Citing Global Impact on Travel Retail Due to Coronavirus
The CEO of Estée Lauder gave a cautious warning on the impact of travel retail due to the coronavirus, while reporting 15% of net sales growth in Q2 FY2020. Read More
R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China
American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
$1 Bln in Beauty: Estée Lauder’s China Campaign Pays Off with Sales Surge
Sales of the Estée Lauder Companies Inc beauty products crossed $1 billion in the Asia-Pacific region in the last quarter. Read More
Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert
Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
How Estée Lauder Rejuvenated Its Brand Image in China
The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
China’s Flourishing Makeup Obsession Gives Estée Lauder a Boost
Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More
Estée Lauder and DFS Let You Virtually Try On Lipstick
Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
WeChat Campaign Spotlight: Liu Wen Engages Fans With Interactive Estée Lauder ‘Diary’
Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that… Read More
