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Search Results: Estée Lauder

  • Earnings Brief

    Estée Lauder Lowers Outlook, Citing Global Impact on Travel Retail Due to Coronavirus

    February 6, 2020  |   Share
    The CEO of Estée Lauder gave a cautious warning on the impact of travel retail due to the coronavirus, while reporting 15% of net sales growth in Q2 FY2020. Read More
  • R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

    October 24, 2019  |   Share
    U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
  • Policy

    Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China

    May 2, 2019  |   Share
    American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
  • Earnings Brief

    $1 Bln in Beauty: Estée Lauder’s China Campaign Pays Off with Sales Surge

    February 5, 2019  |   Share
    Sales of the Estée Lauder Companies Inc beauty products crossed $1 billion in the Asia-Pacific region in the last quarter. Read More
  • Companies

    Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert

    August 30, 2018  |   Share
    Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
  • Marketing

    How Estée Lauder Is Making Its Global Brand Locally Relevant in China

    October 2, 2017  |   Share
    Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
  • Companies

    How Estée Lauder Rejuvenated Its Brand Image in China

    August 24, 2017  |   Share
    The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
  • Beauty

    China’s Flourishing Makeup Obsession Gives Estée Lauder a Boost

    June 1, 2017  |   Share
    Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More
  • Beauty

    Estée Lauder and DFS Let You Virtually Try On Lipstick

    May 14, 2017  |   Share
    Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
  • WeChat Campaign Spotlight: Liu Wen Engages Fans With Interactive Estée Lauder ‘Diary’

    March 29, 2016  |   Share
    Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that… Read More
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