Search Results: Estée Lauder
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
How Estée Lauder Rejuvenated Its Brand Image in China
The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
China’s Flourishing Makeup Obsession Gives Estée Lauder a Boost
Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More
Estée Lauder and DFS Let You Virtually Try On Lipstick
Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
WeChat Campaign Spotlight: Liu Wen Engages Fans With Interactive Estée Lauder ‘Diary’
Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that… Read More
Estée Lauder Pins Hopes On China’s Tier-2 Cities To Lift Lagging Growth
The French beauty brand believes a strategy of lower-tier expansion can help it bounce back from China's luxury slowdown. Read More
Estée Lauder’s Osiao May Send Chinese Shoppers Mixed Signals
With 12 of its 28 brand offerings already selling in the Chinese market, American multi-brand cosmetic conglomerate Estée Lauder will soon release a 13th brand exclusively for the Greater China… Read More
Estée Lauder Plots New China Stores, E-Commerce Expansion To Stay Ahead Of Pack
Coming off a year of record profits in China, Estée Lauder plans to invest even more in new stores throughout the Mainland while increasing e-commerce channels for its luxury lines. Read More-
Estée Lauder Pure Color Metamorphosis Make-Up Series Launching In China March 1
The presentation for the Pure Color Metamorphosis line, which will be released on March 1, included a live make-up demonstration. Read More -
Fashion News: Supermodel Liu Wen’s Official Debut As Estée Lauder Spokeswoman; Vogue‘s Growing Interest In China
Liu Wen has been busy over the past few weeks, having twice been feted in Beijing, first by Estée Lauder, then by Vogue China. But is the recent focus on… Read More
