Search Results: Bosideng
Chinese Retailer Bosideng Goes Global While Luxury Brands Seek Acceptance
As major international mass-market retailers like Uniqlo, H&M and Zara continue to expand in the China market, some Chinese fast-fashion brands are setting their sights on overseas markets. Read More
From ‘Price Assassins’ To Brandsplaining In China: What Brands Should Avoid Doing In 2023
China’s consumer rights watchdog has just listed the top controversies of 2022. Luxury brands should carefully review them to avoid backlash in 2023. Read More
McKinsey Report: 5 Key China Consumption Trends For 2023
As China remains challenged, how can brands best prepare for 2023? McKinsey presents five trends that will shape consumer behavior in the new year. Read More
Moncler Sets A Higher Bar For Skiwear With Its Grenoble FW22 Collection
Chinese consumers want to look stylish this winter. Here’s why Grenoble Fall 22 collection makes Moncler the world’s leading name for luxury outerwear. Read More
Maserati Puffer Jackets, Lifelike Doll Installations, And Chen Peng: China Collabs Of The Week
This week’s highlights in China include outerwear brand Chen Peng’s first retail collaboration, ENG Concept’s creepy doll with ERL, and Bosideng’s collision with a world-renowned Italian luxury vehicle manufacturer. Read More
China’s Puffer Jacket Obsession: Not Just Moncler and Canada Goose, Homegrown Brands Are Taking Off
Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which ones are emerging victorious. Read More
Choosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Celebrities Put Their Might Behind China’s Sustainability Agenda
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun. Read More
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
