Search Results: Baidu
Charles & Keith Enters The Sandbox, Miniso Launches Digital Collectibles & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Luxury Babies: Decoding China’s Booming Childrenswear Market
Luxury houses including Dior, Burberry, and Gucci have been keen on making childrenswear styles. Now, Louis Vuitton is set to catch up with the trend. Read More
China’s Retailers Eye Potential Of ChatGPT And Other AI Chatbots
Releases of advanced Chinese AI chatbots are highly anticipated. But hasty adoption could lead to mistakes likely to be quickly identified by consumers. Read More
Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals
After a subdued Valentine’s Day, brands are likely to increase their marketing investment in upcoming romantic Chinese holidays like 520 and Qixi. Read More
Amid A Sea Of New Competitors, How Is Alibaba Preparing For 2023 And Beyond?
Alibaba’s Taobao and Tmall account for 53 percent of the e-commerce market, but fierce domestic and international competitors are gaining ground. Read More
The Rise Of China’s Single Economy: ‘Unmarried Aunt’ Goes Viral For Handing Out Red Packets During Lunar New Year
China’s latest viral video of a single woman handing out red packets comes as the country grapples with plummeting marriage and birth rates. Read More
Decoding China’s Latest COVID Rule Changes: Relaxations Welcome But Retail Hurdles Remain
China announced the most substantial relaxations of its COVID policies to date, but the new “five-day rule” could still significantly disrupt luxury retail. Read More
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
Luxury Gets More Unaffordable As Prices Hike During Crisis, Inflation, And Looming Recession
Another increase in luxury prices? Hardly surprising. But with some tags having gone up by 80 percent in three years, brands might need to tread carefully. Read More
