Search Results: "post-80s"
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read MoreWhy Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read MoreWhat China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read MoreWhy Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read MoreWhich Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read MoreChina Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read MoreHow Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read MoreHow Can Fashion Fix Its Sustainability Disconnect?
Jing Daily discusses the current sustainability disconnect — on both corporate and individual levels — with frontline experts. Read MoreIs Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read MoreNostalgia Marketing. Why it works in China?
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More