• Could Post-COVID-19 National Pride Push US Brands Out?

    American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More
  • Here’s What We Learned From COVID-19: China Ad and PR Leaders

    Cindy Gu  |  
    High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More
  • Luxury Brands in China: Beware The Wrath Of Li Jiaqi

    After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
  • Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis

    COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
  • How Fashion Maven Declan Chan Connects Brands to China

    Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More
  • Tencent Launches “Buy Now, Pay Later” Credit Feature

    Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More
  • How Fashion KOIs Bonded with Readers During COVID-19

    Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
  • Bain: How Will Luxury Change For the Better Post-COVID-19

    In a recent brief, Bain & Company breaks down six consumption trends, and how the luxury business could be more resilient in a post-COVID-19 era. Read More
  • Cult Brand Huda Beauty Launches on Tmall Global

    Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More
  • We’ve had Athleisure. Is Homeleisure China’s Next Big Thing?

    Jiaqi Luo  |  
    In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More