Chinese online users are buzzing about the fake launch of American streetwear brand Supreme on major social media platforms. Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

To many people's surprise, Raffles Hotels & Resorts chose Boston as the site for its first property in North America. However, with Chinese travel to Boston on the rise and Raffles a well-known brand in China, the move may just turn out a boon. Read More

From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More

As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More

From private studios to luxurious yachts, gorgeous rooftop gardens to abandoned factories, tech startups are helping luxury brands find the perfect spots for their events. Read More

De Beers opened a "new retail" Forevermark jewelry store in Shanghai, China to target the country's millennial consumers. Read More