The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More

On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More

As Chinese luxury shoppers continues to evolve, luxury brands need to stay agile if they intend to maintain prime positioning in this lucrative market. Read More

The drop, from 360 last year to 500 this year, is one of the biggest falls overall in the 2019 list, suggests a shift in Asian consumers’ sentiments. Read More

Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More