American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More

High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More

After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More

Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

In a recent brief, Bain & Company breaks down six consumption trends, and how the luxury business could be more resilient in a post-COVID-19 era. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More