• What is a KOC? Behind China’s Latest Influencer Trend

    KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
  • What Do Most luxury Brands Lack in China? Insights

    The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More
  • Why Luxury Brands Need Mystery Shoppers

    Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More
  • The Secret Behind the Most Profitable Fashion Media in China — GQ Lab

    GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More
  • Chinese Whispers: Fan Bingbing’s Short-Lived Comeback to Louis Vuitton and More

    Fan Bingbing was spotted to appear as Louis Vuitton’s brand spokesperson in the Instagram and Weibo post, but the post was quickly taken down. Read More
  • VC Liu Bo: The Future of Second-Hand Luxuries in China

    Coco Gao  |  
    TusStar is one such capital investor acting as an angel investor for second-hand high-end goods marketplace operator Ponhu-Luxury back in 2015. Read More
  • Why Natural Skincare Brands are Targeting China

    Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
  • App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”

    To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
  • 5 Takeaways from McKinsey’s Digital Consumer Trends Report

    China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More
  • Introducing Feng Mao, Richemont and Alibaba’s New Venture

    Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More