The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

Winning in China's luxury market requires a level of innovation that Western brands need to adopt. Utilizing technology will help brands around the world. Read More

Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More

Chinese e-tailer JD.com denied an online rumour claiming that an employee committed suicide after being laid off by the company. Read More

From virtual dating to playing strategy games, women now account for nearly half of all players in China’s $16.4 billion mobile gaming industry. Read More

French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More

LVMH Moët Hennessy Louis Vuitton reported Q1 2019 financial results, and the results should ease concerns about a slowing luxury market in China. Read More

New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More