Beauty Giant Estée Lauder Plays the Long Game
A temporary dip in China sales is not alarming Estée Lauder. Rather, the US beauty conglomerate is largely confident in investing in the market. Read More
‘Into the Chinaverse’: Looking Ahead at China’s Metaversal Roadmap
A recent study from global innovation agency Fabernovel looks into how brands can navigate evolving attitudes within the Chinaverse. Jing Daily rounds up the key takeaways. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City. Read More
Key Takeaways From Jing Daily’s White Paper “The Future of Cross-Border E-Commerce in China”
Following a record year in 2020, consumers are making a significant percentage of their purchases via cross-border e-commerce. Read More
Danish Fashion Brand Closes All 1,300 Doors in China
Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong? Read More
Michael Kors x Ellesse Pop-Up Lands in Wuhan and Shenzhen
Amid the lockdowns, Michale Kors has managed to be present in China via a series of pop-ups in Wuhan and Shenzhen. Will fans turn out for its collaboration with Ellesse? Read More
What the Lockdown Means for China’s Travel Plans
Chinese tourists’ plans have changed since the pandemic. Jing Daily looks at what Dragon Trail Research’s latest report means for luxury. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
