KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More

The difference between winning and losing in China’s luxury market can be A.I. insights, so why aren’t companies implementing them? Read More

Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More

GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More

Fan Bingbing was spotted to appear as Louis Vuitton’s brand spokesperson in the Instagram and Weibo post, but the post was quickly taken down. Read More

TusStar is one such capital investor acting as an angel investor for second-hand high-end goods marketplace operator Ponhu-Luxury back in 2015. Read More

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More

Feng Mao, the new high-end online joint venture between Alibaba and luxury monolith Richemont gives Chinese consumers to the world’s leading luxury brands. Read More