The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
Why Luxury Sneakers Are The New Social Currency
C-suite executives are ditching their dress shoes for luxury sneakers. What does this new social currency say about the future of fashion? Read More
LVMH Without Virgil: How The Conglomerate Can Speak To A New Generation
The late designer bridged a necessary gap between youth culture and luxury traditions. Can LVMH maintain that connection without him? Read More
Jordan Brand Jumps Into China’s Metaverse With Tencent
Jordan Brand has teamed up with Super QQ Show to launch exclusive digital fashion pieces in celebration of its 25th anniversary in the Chinese market. Read More
Will Balenciaga Release Its Viral Trash Bag In China?
Balenciaga's $1,790 trash bag-inspired purse is turning heads worldwide. But will this absurd fashion piece drop in China's unforgiving market? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
The Duality Of The Chinese Metaverse
As local governments release high-profile metaverse initiatives, major Chinese NFT platforms are taking a step back. What explains the divergence? Read More
Alibaba Answers China’s Growing Calls For Sustainability
Alibaba released a new rewards system to encourage consumers to reduce their carbon emissions. Will it be as sensational as Ant Forest? Read More
L’Oréal Shines In China As Hermès, Kering Keep Quiet On 2023 Outlooks
While luxury brand sales fell in the second quarter due to store closures, L’Oréal bucked the trend thanks to China’s voracious beauty appetite. Read More
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
Hainan Lockdowns Kill The Holiday Mood
A COVID-19 outbreak on Hainan has left 80,000 tourists stuck in lockdown. Will this put a dent in the economic potential of the duty-free island? Read More
How Chaumet Consolidates Brand Value Through New Paris Exhibition
Chaumet mounted a botany-themed exhibition in Paris and a satellite in Beijing. Jing Daily explores the vision behind the house’s artistic initiative. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
Metawashing: The Latest Buzzword Taking Over Web3
As fashion brands rush to enter the metaverse, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops. Read More
