How Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
Why Is Luxury E-tailer Secoo Seeking to Go Private in 2021?
Secoo’s board of directors recently received a proposal from its founder, chairman and CEO to take the company private. Is it for the better? Read More
The Future Of China’s Virtual Fashion Shows
After virtual fashion weeks were integrated with physical runways post-COVID-19, it seemed like they were here to stay. But how are they evolving? Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
Happy New Year: Luxury Flocks to the Year of the Ox
Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Read More
Sex And The City Is Back, But Has Luxury Moved On?
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
Will China Become Hooked On CBD Beauty Products?
CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
