C-beauty brands harness guochao and global recognition at the 2023 Asian Games
Chinese beauty brands stole the spotlight at this year’s Asian Games, leveraging athlete endorsements, partnerships, and special makeup services. Read More
China’s e-commerce slows down as celebrities turn to Xiaohongshu for ‘quiet selling’
Taiwanese singer Annie Yi is the latest celebrity to start “quiet selling” on Xiaohongshu. Here’s why Chinese consumers are gravitating towards these hours-long livestreams. Read More
Lululemon revamps ‘Wellbeing for All’ campaign to ride China’s wellness boom
The third iteration of the Canadian lifestyle brand’s annual initiative encompasses a series of panel discussions, an art walk in Shanghai, and workout classes. Read More
China’s economic troubles give rise to the Gen Z ‘Stingy Economy’
Given China's tight job market, Gen Z consumers are turning to food-themed blind boxes and discount snack stores to save a penny. Read More
Slower-than-expected LVMH growth in Q3 sees luxury market tremble
What Happened: Luxury company share prices plunged today after LVMH Group, the world’s largest luxury goods company, yesterday reported slowing sales growth. LVMH shares dipped to a year-to-date low, while… Read More
Frédéric Malle on the state of modern perfumery and why the China market excites him
The founder of Editions de Parfums Frédéric Malle discusses the oversaturation of niche perfume in the online age and why fragrance education is more crucial than ever. Read More
Can luxury make tech wearables cool?
From AI pins at Coperni to Ray-Ban’s AR smart glasses, luxury is on a mission to usher in a tech gadget revival. Can the tech industry get it right? Read More
Move over K-pop idols: Thai stars want a slice of the luxury pie too
Gucci added Thai actress Davika Hoorne to its growing roster of brand ambassadors earlier this week. Can Thailand’s stars take luxury brands to new heights? Read More
Why brands need to pay attention to China’s proposed ban on ‘offensive attire’
China has proposed a law that would ban clothing that “hurts the feelings of the Chinese nation." Should brands start treading lightly? Read More
From Shein to sustainability: Hong Kong NGO Redress weighs in on fashion’s future
Hong Kong’s fashion industry grapples with implementing sustainable fashion practices amid the escalating issue of clothing waste. Read More
Dingyun Zhang x Marni, Xander Zhou x Budweiser and more China collabs
Teaming up with an all-American beer brand and a Chinese sportswear powerhouse, homegrown fashion designers are the stars of this week’s collaborations. Read More
The next frontier for Prada? NASA moon spacesuits
The Italian luxury behemoth is going far with its latest collaboration – designing moon suits for NASA’s Artemis 3 space mission. Read More
Adapting to changing Chinese tastes: Strategies for success in the alcohol industry
Chinese consumers are opting for premium, sustainably produced alcohol, including locally made options, prompting businesses to adapt Read More
The Middle East beauty market: A nexus of tradition and modernity
With a young, tech-savvy populace and a rising disposable income, the Middle East is becoming an enticing region for global beauty brands. Read More
Set Jet: Disrupting luxury air travel
Luxury air travel isn't about grand gestures, lounges or status, but about those intricate, personalized details that make every journey unique. Read More
