Search Results: Yang Zi
Luxury Brands Shouldn’t Resist China’s Outdoor Opportunity
In China, demand for luxury outdoor apparel and accessories has taken off among millennials and Gen Z over the past two years in particular. Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Dior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
The Weibo Movie Awards Ceremony and Tiffany & Co. Create an Innovative Brand Partnership in China
The Weibo Movie Awards Ceremony partnered with Tiffany & Co. to capitalize on celebrity power and generate organic engagement from online to offline. Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Is Shanghai the New Beauty Capital?
This year, a number of initiatives, store openings, and digital innovations located in Shanghai suggest the city’s growing allure to beauty leaders. Read More
Can Victoria’s Secret Undo Its Sexist Past?
Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
Six Brand Collaborations Chinese Consumers Loved in May
Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read More
