In partnership with Launchmetrics, the leading brand performance cloud for fashion, luxury, and beauty, Jing Daily is offering a scholarship for a place on the Msc. Luxury Tech Entrepreneurship & Affluencers Management — an academic and research program focused on luxury tech at the University of Côte d’Azur in France.
The course focuses on analyzing “affluencers” — affluent consumers who also influence the shopping and buying behaviors of others. Taking a scientific approach, it uses systems, artificial intelligence, deep learning, predictive analysis, nowcasting, semantic web, customer analysis, behavioral economics, and emotions to decode luxury’s future drivers.
The luxury opportunity
“From a journalistic standpoint, we can no longer ignore the significant influence of technology on fashion,” says Enrique Menendez, editor in chief of Jing Daily. “The livelihood of the industry depends on a new generation who can think differently and approach fashion and technology as one from the onset of their careers.”
Michael Jais, CEO of Launchmetrics, continues, stating, “There is no doubt that the luxury landscape has changed over the past year — and luxury marketing has changed with it, requiring new methods and new approaches to reach the modern consumer.” Therefore, this degree offers a unique combination of skills to future graduates in the field.
Co-developed with Launchmetrics, this highly professional program draws primarily on the University’s knowledge in academia and the City of Cannes’ resources, as well as industry expertise. From Launchmetrics to TikTok, the program brings together professionals from all over the world who lead field projects and research collaborations that explore and define consumers of both today and the future.
These partnerships include top companies such as LVMH and Clarins as well as guest workshops from market experts, including Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode; Xavier Romatet, general manager at the French Fashion Institute (Institut Français de la Mode, IFM); Chinese beauty KOL and makeup artist, Melilim Fu; and Jing Daily’s features director, Gemma A. Williams.
How to apply
As the leading publication in the China luxury business market, Jing Daily is offering one luxury winner this unique opportunity.
For a chance to win, interested applicants are invited to apply by filling out the online survey form via the application link below. Applicants are encouraged to be as descriptive as possible in the written component of the competition.
Applicants have until midnight, June 30, 2021 to apply.
A winner will be chosen by the Jing Daily editorial panel and notified by the University.
Terms and conditions
Each candidate can only submit only one application. Candidates will receive an email confirmation. If you do not receive this, please contact firstname.lastname@example.org.
The winner will be notified on July 9, 2021, and must be available to attend the course in person from October, 2021.
Also, to avail of the prize, you will need to upload documents such as a recent picture of you, a copy of your passport, your transcripts, your English proficiency certificate (TOEFL or equivalent) if not a native speaker, a resume (CV), a motivation letter and two academic and/or professional reference letters.
For further information and the full terms and conditions, please visit the University website.
Please see a short video on the University’s website for further details.
About The Jing Academy
The Jing Academy brings together the expertise of a team with decades of experience in the China luxury, culture, technology, branded content, and travel industries. Created for those new to the China market as well as seasoned executives, the courses range from luxury market overviews to specialized modules focusing on livestream e-commerce, influencer marketing, and more. The Jing Academy courses provide students with the practical tools to drive revenue in China and globally by highlighting consumer trends, practices, and successful marketing and communication strategies. The Jing Academy also provides consulting services to students to help effectively implement advertising and marketing strategies in their business.
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury, and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide. With over a decade of industry expertise, Launchmetrics has been the trusted brand performance technology to brands worldwide, including Dior, Fendi, and adidas, as well as the worldwide fashion council’s partner.