In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language.
In this week’s edition, we discuss:
- Moschino’s official debut on JD.com;
- Sephora‘s new store in Shanghai Xintiandi;
- Jason Wu’s new Chinese investor.
1. Moschino starts selling on China’s second-largest e-commerce site, JD.com – Fashion Network
On April 29, the Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country’s second-largest e-commerce platform. The brand introduced the full line of 2019 Spring/Summer collection on its flagship store on the site, which includes apparel, handbags, shoes, and accessories. Last summer, Moschino also collaborated with Alibaba’s Tmall Luxury Pavilion to sell a capsule collection.
2. Sephora opens a new shop in Shanghai, tests in-store beauty tutorials – Jiemian
The LVMH-owned luxury beauty retailer, Sephora, is on a store-opening spree across mainland China as it sees lots of potential in that ever-expanding market. On April 30, the brand unveiled a new store in Xintiandi, an affluent neighborhood in Shanghai. The location introduced a “mini beauty show” service, which allows customers to book appointments with make-up artists via WeChat to receive professional tutorials every Friday afternoon. The service is not yet available at the majority of Sephora locations in China.
3. A Chinese private equity fund invests in American high fashion brand Jason Wu – Luxe.co
Jason Wu, the eponymous high-fashion label belonging to the Canadian fashion designer, has found a new investor from China to aid in the brand’s expansion in the world’s largest luxury market. On May 2, the private equity fund Green Harbor Investment acquired a controlling stake in the brand’s parent firm JWU. Details of the deal have yet to be released.