Major Luxury Players Jetting Chinese Big Spenders To Paris, Giving Access To Fashion Shows
Private shopping sprees, flights to Paris for fashion shows, custom-made one-of-a-kind items — for major luxury brands looking to lavish perks on notoriously brand-disloyal Chinese VIPs, the sky’s the limit. This week, the Wall Street Journal looks at what some of the largest high-end brands are doing to retain customers who have become some of the most lavish spenders in recent years.
Owing to massive expansion efforts and rising popularity among newly wealthy inland consumers, the likes of Burberry and Louis Vuitton have seen their exclusivity plummet in China, and as such are now spending heavily to ensure VIP customers stick with them rather than move on to less widely known, more low-key marques. But will these efforts be enough?