Louis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items

Samsonite may be the most popular choice for Chinese travelers' when it comes to suitcases, but what they really desire are Louis Vuitton's. (Louis Vuitton)

Louis Vuitton tops the list when it comes to the luggage brand that Chinese tourists covet the most. (Louis Vuitton)

Since Chinese tourists are the world’s highest-spending group of outbound travelers, they’re bound to have a major effect on industries that make a great deal of profit selling travel goods such as luggage and sunglasses. In order to see which brands top the travel goods list for China’s jet-set, travel site TripAdvisor recently included Chinese travelers in its global 95,056- person survey of travelers’ preferred brands. The site questioned 1,200 respondents from China on everything from what kind of credit cards they use to the dream brand of sunglasses they wish they could buy.

“We’re very excited to have been able to hold our ‘2014 Travelers’ Choice’ survey in China,” says TripAdvisor’s Chinese spokesperson, Zheng Jiali. “Although this is a preliminary selection, these rankings are of great value to TripAdvisor. They represent travelers’ spending habits and thoughts toward products. We believe in the future, these surveys will become more comprehensive, and act as a useful guide for Chinese travelers.”

According to the results, foreign luxury brands reign supreme in the eyes of Chinese tourists, who are most likely to buy Ray-Ban sunglasses and Samsonite luggage (and wish they could actually be wearing Gucci eyewear while carrying a Louis Vuitton suitcase). See more items translated from the list below:

Favorite facial sunscreen: L’Oréal

Favorite camera: Canon

Favorite sunglasses (both men and women): Ray-Ban

Favorite sunglasses (female): Bolon

Favorite sunglasses (male): Ray-Ban

Most desired sunglasses: Gucci

Most desired sunglasses (female): Chanel

Most desired sunglasses (male): Gucci

Favorite suitcase: Samsonite

Most desired suitcase: Louis Vuitton

Favorite jacket (female): North Face

Favorite jacket (male): Toread

Favorite sports shoes: Nike

Favorite rental car: Volkswagen

Most desired rental car: Land Rover

Favorite bank issuing credit cards used for making purchases abroad: Bank of China

Favorite payment method for making purchases abroad: China UnionPay



Market Analysis