A recent report from Accor Hotels stated that more than 91 percent of Chinese tourists used social media while traveling overseas, compared to just 25 percent of Australians. Luxury brands can’t ignore the social media landscape for Chinese luxury consumers, especially Chinese travelers.
On Wednesday, January 15th, at 11:00 a.m. U.S. Eastern Time and 9:00 p.m. U.S. Eastern Time, Jing Daily and China Luxury Advisors will provide an overview of China’s social media landscape, and discuss the pros and cons of Sina Weibo and Tencent WeChat. Each platform has a very large user base (both have more than 500 million Chinese users), but consumer interaction norms, best practices, and functionality of each of the platforms are drastically different.
The webinar will review case studies of usage for each platform and identify best practices for luxury brands to take advantage of Weibo and WeChat, not just in China, but to target Chinese travelers around the globe.