JOYCE Brings Savile Row To Hong Kong

JOYCE Central Stocks Three Leading Bespoke Brands

British tailoring at JOYCE Central

Never content to rest on its laurels, this week leading Hong Kong-based luxury retailer JOYCE followed up the European launch of its Romeo Gigli capsule collection with a special bespoke tailoring section in its Central location featuring the work of three British heritage labels.

Giving Hong Kong menswear mavens a taste of Savile Row, the section includes Hayward, a favorite of Michael Caine and Mick Jagger established by the late Douglas Hayward in 1967 (and technically located off Savile Row, on Mount Street); Hardy Amies, formed in 1946 and now helmed by Claire Malcolm; and A. Sauvage, the most non-conformist of the bunch, led by up-and-coming fashion “It Boy” Adrian Sauvage.

For wayward Brits homesick for traditional London tailoring and Hong Kong’s suited-and-booted business types alike, this is a collection not to be missed.

British Tailoring at JOYCE (Central Location)
G/F New World Tower, Central, Hong Kong
Hours: 10:30am – 7:30pm daily
Tel: +852 2810 1120

Tweed jacket by Hayward (Image: Sleevehead)

Hardy Amies

A. Sauvage


Fashion, Market Analysis