Welcome to Jing Daily‘s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Check out today’s stories below:
Baidu makes major app store acquisition. “Baidu Inc., owner of China’s largest search engine, agreed to buy app store 91 Wireless for $1.9 billion in its biggest announced acquisition to gain a greater share of the mobile user market,” reports Bloomberg.
Tech In Asia features an insightful “Open Letter to WeChat” by Jeremy Webb of Ogilvy Public Relations, which outlines the ways in which WeChat can continue to serve as an instrumental marketing tool for brands in China.
Beauty & Health
Dove adjusts its “Real Beauty” ad campaign for China. BrandChannel discusses how Dove is tailoring its popular U.S. campaign for China, contrasting it with the decidedly different decision by other brands to market on POCO’s “Beauty Camera” app.
Inter Parfums inks fragrance license deal with Shanghai Tang. Inter Parfums’ new Hong Kong subsidiary, Inter Parfums USA Hong Kong Limited, signed a 12-year exclusive worldwide license agreement to “create, produce and distribute fragrances and related products under China’s leading luxury brand, Shanghai Tang,” says the Moodie Report.
Many luxury brands are leaving the Bund. “Over the past two years, the once luxury hub of Shanghai, if not all of China, the historical buildings along the Bund area have been losing a galaxy of brands, including Patek Phillipe, Giorgio Armani and Dolce & Gabbana,” reports China Daily.
Beijing Capital Airport issues new retail space. The new area is available in the departures hall airside domestic zones in Terminal 2.
MoMA curator Doryun Chong named chief curator of Hong Kong’s M+ museum. The museum is slated for completion in 2017, and has already held several high-profile mobile exhibitions.
Real estate sales at a halt in Ordos. “Apartment sales have come to a virtual halt in the central district, real-estate agent Zhang Wei says.”