Welcome to Jing Daily‘s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Check out today’s stories below:#
Mooncakes from The Peninsula. (DanielFoodDiary.com)
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CULTURE —#
China's military is not happy with Pacific Rim.#
It's not really clear how a film set in the South China Sea passed by SARFT to show in China while Django Unchained was initially pulled. That's the logic of bureaucracy, apparently. (China Real Time)
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FASHION —#
California's premium outlets love Chinese tourists.#
"The Chinese have long shopped in New York and Los Angeles, but many of them are now turning to suburban outlet malls where they can get more bang for their buck." (TheRecord.com)
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LIFESTYLE —#
China's state-run media re-emphasizes mooncake austerity.#
The government means business when it says no to luxury mooncakes, which now fall under the category of the luxury crackdown's "four forms of decadence". Now the question is, which of the four forms does high-end mooncake gifting fall under—hedonism or extravagance? (People's Daily)
However, in the rest of the world, mooncakes are still as extravagant as ever.#
Here's something to make Beijing's mooncake-loving officials jealous in the wake of the crackdown: TWG Tea Salon, which has locations in seven countries, offers a mooncake "embellished with an edible 24-carat gold leaf." (Inquirer Lifestyle)
Chinese player Zheng Jie defeats Venus Williams at U.S. Open.#
“[It’s] unbelievable I can beat her,” said the Chengdu resident. (Scene Asia)
Pernod Ricard sees China slowdown.#
According to James Maxwell, Asian regional director of Pernod Ricard’s Scotch whisky subsidiary Chivas Brothers, Chinese New Year spending was hit hard by the luxury crackdown, and it is yet to be seen what will happen during the Mid-Autumn Festival. (The Drinks Business)
Wine Enthusiast concludes its China publicity blitz.#
To promote its China edition, the publication went on a tour of three Chinese cities and Hong Kong with sold-out tasting events. (Wine Enthusiast)
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TECH —#
Former Google exec "defects" to Xiaomi.#
The company, known as the “Apple of China,” has "grown astronomically into a major manufacturer of Android-based smartphones that is now worth more than Lenovo, the world’s largest PC maker." (Quartz)