Jing Daily Reports

Jing Daily reports investigate the most important trends shaping the China and global luxury markets today.

How Luxury Brands Stay Ahead with New Technologies — Planning for the future

Generative AI is transforming content creation and brand communication. Luxury brands are utilizing it for campaigns, with significant profit potential. Challenges of creative ownership and legal complexities must be navigated. McKinsey predicts a $275 billion boost in fashion and luxury profits. Jing Daily's report explores the future of generative AI for luxury. Read More

Decoding China’s Diversifying Beauty Market: Consumer Insights and Market Analysis

China's post-pandemic recovery is expected to unleash a surge of pent-up consumer demand, particularly in the beauty industry. Beauty products have become essential in the lives of Chinese consumers, especially millennials and Gen Z. The industry's landscape is heavily influenced by social media, KOLs, KOCs, and emerging platforms like live streaming and short videos. Jing Daily's latest report in partnership with S'Young International focuses on the dynamic Chinese beauty market, the diversity of China's beauty market, and the influential role Gen Z plays in driving consumption trends. Read More

Is the Middle East the “Next China” For Luxury Brands?

Boasting young, affluent populations and rising luxury demand, the Middle East is also attracting a growing number of Chinese tourists, expats and businesses amid strengthening ties between regional governments and Beijing. This makes the Middle East an even more attractive market for luxury brands and groups in search of new sources of growth. Read More

Chinese Cultural Consumer: The Future of Luxury (Second Edition)

Brands that want to stay ahead of the curve must look beyond generational demographics and shift their focus to the Chinese Cultural Consumer. In the second edition of Chinese Cultural Consumers: The Future of Luxury, we detail how brands can best reach this increasingly important group, the product categories they gravitate towards, and much more. Read More

Big in China: Brand Collaboration – The Jing Guide to Brand Collaboration in China

Jing Collabs & Drops’ latest market report is an essential guide for brands to plan, execute, and promote successful, revenue-generating collaborations in the China market. Read More

China’s Verdict On Men’s Fashion Week S/S 23

In partnership with influencer marketing platform Lefty, Jing Daily presents a look at the casting and runway trends that emerged during Milan Fashion Week and continued to Paris. From working with Gen Z talents to livestreaming on Chinese social media, the report breaks down the best practices to communicate with Chinese consumers. Read More

Surviving Scandal in China’s Luxury Market

In Jing Daily’s latest Insight Report, we take a look at China’s evolving “cancel culture,” examining the nature of corporate scandal in China, the types of controversies brands need to be aware of, and ways to navigate scandals if and when they do occur. Read More

The Future of Cross-Border E-Commerce in China: A Guide For Global Brands

Presented by JD.com, Shopify, and Jing Daily, The Future of Cross-Border E-Commerce in China: A Guide For Global Brands is an actionable white paper designed for any brand interested in expanding into China via new cross-border platforms that simplify what was previously a difficult and resource-intensive process.  Read More

NFT Collaboration: Luxury’s Metaverse Opportunity

NFTs: Collaborating in the Metaverse offers a thorough exploration of this burgeoning new realm in 2022, detailing how luxury brands are utilizing collaboration to confidently and successfully release crypto-assets. As well as featuring interviews with dedicated experts from Decentraland, The Fabricant, Prada, Known Origin, and more, it also includes a detailed chapter on China’s current anti-NFT positioning and burgeoning parallel metaverse. Read More

The Secrets to Selling Hard Luxury To China’s Gen Z

Today, hard luxury brands face a crucial question in China: what is the best way to reach, influence, and retain Gen Z consumers in China? Jing Daily’s Market Report, The Secrets to Selling Hard Luxury To China’s Gen Z, investigates what sets China’s ascending Gen Z consumers apart from their millennial forebears, and what hard luxury brands can (and should) do to attract this fast-growing demographic. Featuring spotlight interviews with industry insiders, e-commerce powerhouses, and brands such as Girard-Perregaux, the report is packed with case studies and best practices to lay the foundation for generations of success in China. Read More

The Drop: Understanding Successful Brand Collaborations

Jing Daily’s Collabs and Drops has delved into the pre-release period of collaborations in China and the rest of the world, encompassing where, when and how they are launched. Using data from Vfluencer, Digimind and Lyst, we have analyzed why brand crossovers are selling for the highest price premiums on popular resale sites, evaluating the top strategies according to specific desired outcomes. This report addresses these questions via concise data, research and interviews with experts from StockX, Daniel Arsham Studio, and more. Read More

What China’s Big Celebrity Crackdown Means For Luxury

Government crackdowns are nothing new in the People’s Republic of China, with Beijing authorities regularly issuing new regulations on business, tech, and entertainment at the drop of a hat, leaving companies both foreign and domestic scrambling to adjust. But in 2021, the expanding scrutiny of China’s booming celebrity culture crackdown carries especially strong long-term implications ... Read More

Leveraging China’s Online Luxury Resale Boom 

Although Chinese consumers have traditionally been perceived as resistant to used goods, China is now both a leading market for new luxury goods and a source of vast quantities of pre-owned items, putting it in a unique position to become a major force in luxury resale. But what are the clear opportunities and risks for international luxury resale platforms and brands? Is China ripe for explosive growth in luxury resale in the near term or is it years away? Read More Read More

How Niche Fragrances Are Winning Over Young Chinese Consumers

In Jing Daily’s latest Insight Series report, we turn our focus to China’s emerging niche fragrance market, one of the fastest-growing premium categories with plenty of untapped potential. Among the key questions covered by this report: What’s driving Chinese millennial and Gen Z consumer interest in niche fragrance? How have smaller overseas fragrance brands successfully ... Read More

Winning China’s High-Spending Cultural Consumer: The Future Of Luxury

The China conversation has shifted away from millennials and toward Gen Z. But brands, institutions, and organizations that want to stay ahead of the curve must look beyond generational demographics and shift their focus to a new type of grouping: the Chinese Cultural Consumer. In Jing Daily’s latest report, "Chinese Cultural Consumers: The Future of Luxury," we detail how brands can best reach this increasingly important group, the product categories they gravitate towards, and much more. Read More

Transcendent Retail: APAC | Lessons From China’s Trend-Setting Commerce Market

Jing Daily has partnered with Wunderman Thompson Intelligence to produce “Transcendent Retail: APAC,” an 81-page report that explores 17 emerging trends and innovations that have taken hold in China and assesses the readiness of local markets to embrace them, with survey data from more than 10,000 consumers in China, India, Indonesia, Thailand, Japan and Australia. Read More

Jing Daily Insight Series: The NFT Potential for Luxury

Over the past year, non-fungible tokens (NFTs) have gone from a cryptocurrency curiosity to an art market gamechanger, with billions in transactions flooding the space and relentless media coverage of innovations in the sector. But what are the applications of NFTs for luxury brands and retailers? Do the advantages outweigh the risks? Read More

NFTs And Cultural Institutions: A Guide To The Crypto Space For Museums And The Arts

Our new report that explores how the NFT and crypto ecosystem might intersect with the interests of arts organizations. Read More

Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer

As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their role in consumers' lives in China. Download your copy today. Read More

Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021

Jing Daily sister publication Jing Culture & Commerce has released “Digital Connections: How Arts Organizations Can Leverage Livestreaming in 2021”, the first report to focus on livestreaming in the context of cultural institutions. Read More

WeChat Initial Touchpoint Optimization Guide: DMO Edition

With more than a billion daily users, WeChat is an essential tool for Destination Marketing Organizations (DMOs) and museums striving to connect with China. To fully leverage China’s most dynamic digital tool, DMOs and museums must understand their audiences and how WeChat touch points serve specific user needs. The Chatly and Jing Travel “WeChat Initial Touchpoint ... Read More

WeChat Initial Touchpoint Optimization Guide: Cultural Institutions Edition

With more than a billion daily users, WeChat is an essential tool for cultural institutions and museums striving to connect with China. To fully leverage China’s most dynamic digital tool, museums must understand their audiences and how WeChat touch points serve specific user needs. The Chatly and Jing Travel “WeChat Initial Touchpoint Optimization Guide: Cultural Institutions ... Read More

Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend

The inaugural Jing Daily x Content Commerce Insider white paper E-commerce livestreaming has taken off over the past year, and China’s recent coronavirus experience has cemented its importance as a critical tool for brands to stay connected to consumers. But in an increasingly crowded marketplace, how can high-end and luxury brands distinguish themselves from the ... Read More

How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions

Jing Travel‘s “How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions” report studies the digital strategies undertaken by Chinese museums during coronavirus. In January 2020, China’s cultural sphere was disrupted in seismic and unprecedented ways. As COVID-19 becomes a pandemic, cultural institutions around the world face the same daunting reality of ... Read More

Luxury on WeChat: Engaging the Global Chinese Consumer

With over 700 million users, WeChat has evolved over the years from becoming China’s most popular mobile messaging app to emerging as a mini operating system on its own that is integral to the daily lives of Chinese consumers... Read More

China’s New Luxury Consumers: A Frontier Worth Planning For

This new report by Carat and Jing Daily features a data-driven, detailed breakdown of five key Chinese luxury consumer segments, including their online shopping habits, media consumption, and much more. Read More

China’s Online Gray Market and Counterfeits: Solutions for Luxury in an E-Commerce Era

As the online sale of gray-market and counterfeit items remains a critical issue for the luxury industry, Jing Daily's report details what brands need to know (and do). Read More

Flash Report: Beyond Hong Kong

As luxury shopping in the Hong Kong market loses its appeal to wealthy Chinese mainlanders due to more accessible travel elsewhere, local hostility toward the mainland tourist influx, and higher prices than in other destinations, brands need to rethink their investments in the former British colony. The speed of the Hong Kong market’s decline has ... Read More

The New Chinese Student

The number of Chinese students heading to U.S. universities is growing rapidly every year, and their arrivals mean big opportunities for brands. As businesses strive to adapt to this rising demographic of influential and savvy international students, Jing Daily’s latest report, “The New Chinese Student,” takes a close look at the population of Chinese students in ... Read More

Flash Report: Understanding China’s Luxury Slowdown

Faced with slowing economic growth, an ongoing anti-corruption campaign, evolving consumer tastes, and high tariffs on imports, China’s luxury market has entered a “new normal.” The days of automatically high China growth and “low-hanging fruit” are gone for luxury brands, which must now create comprehensive strategies to win over shoppers in a competitive market with ... Read More

The Global Chinese Property Hunt

With Chinese purchases of international real estate skyrocketing in recent years, the real estate market in New York City has seen an influx of buyers looking to snap up prime commercial and residential properties. Jing Daily’s new report on Chinese buyers’ impact on the New York real estate market is packed with data, expert insights, ... Read More

Industry Temperature: What’s Hot, Cold, and Critical in China’s Dynamic Luxury Market

With on-the-ground insights from top experts in China’s luxury industry, this report analyzes the defining trends that shaped the Chinese luxury market in 2014 and predicts what lies ahead in the coming year. Read More

Luxury on WeChat

This first ever comprehensive WeChat marketing guide published exclusively for high-end brands offers crucial information on how to best utilize WeChat to serve and connect with China’s discerning luxury consumers. For this report, we consulted with some of the world’s top experts on luxury marketing on WeChat for their experience and insights. Read More

Serving The Global Chinese Customer

Nearly 100 million Chinese traveled abroad in 2013. Who are they, where do they go, and what are their preferences? This report helps readers get acquainted with the different categories of Chinese travelers by learning the answers to these and other essential questions. Read More

Chinese Travel Media: Navigating The Landscape

Perhaps more than any other traveler worldwide, upscale outbound Chinese see travel media as an important resource before, during, and after their trips. This report aims to help luxury brand professionals in making the most of this opportunity. Read More

The Global Chinese Consumer: Closing The Sale

You've managed to get the potential customer through the door. This report provides concise and concrete tips on how to seal the deal and hit those targets, from merchandising and promotions to sales tactics and customer relations management. Read More