In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that have yet to make it into the English language. In this week’s edition, we discuss:
- JD.com’s first luxury experience center,
- A ranking of brand ambassador ROI for luxury brands in China, and
- Dior’s online boutique store in China
This week, China’s second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. The center will provide a range of services from leather goods cleaning, jewelry & watches repairing, tailoring and second-hand luxury goods reselling. Customers can book an appointment on JD.com’s app before heading to the store. The e-tailer plans to open dozens of experience centers in China in the second half of 2019.
A Chinese data agency released a report that measured the return on investment (ROI) of luxury brands’ brand ambassadors in China. It shows Chopard’s collaboration with Zhu Yilong, Sergio Rossi’s collaboration with Guli Naza, and Versace’s partnership with Yang Mi received the best commercial results for the brands. What’s followed after is Prada’s partnership with Cai Xukun and Cartier’s with Song Qian.
3. Christian Dior unveiled Chinese e-commerce store – Winsang
French fashion powerhouse Christian Dior recently launched its Chinese e-commerce store. Consumers now directly purchase a number of categories from leather goods, jewelry, to beauty and ready-to-wear on the site. Dior also makes its Qixi “Amour” special edition available on the site.