China’s luxury auto market is becoming increasingly competitive as a growing number of foreign players emerge on the scene. One way to stand out from the crowd is a solid social media strategy—especially if a brand can get a campaign to go incredibly viral. To track the auto brands doing social media best, Shanghai-based digital advertising agency Uncle Advertising has put together an infographic outlining which companies are zooming ahead in terms of fans and user engagement on both Sina Weibo and WeChat.
Infographic: Which Luxury Car Brands Lead The Race On China’s Social Media?
As China's luxury auto market heats up, Sina Weibo and WeChat provide the opportunity for certain brands to stand out from the crowd.Jing DailyAuthor
Published in Technology