How Brands Can Leverage Celebrity Endorsements In China

Celebrity endorsements in China can hold both risks and rewards. This week’s “Thoughtful China” interviews Adam Roseman, Andrew Collins, Elan Shou, Kevin Lee and Sirius Wang on the best strategies for using famous brand ambassadors. In addition, the video embedded above features a talk with Arrow star Stephen Amell on his experience with promotions in China, his new Weibo and WeChat accounts, his wine business, and more.