Hong Kong’s Sparkle Roll Group Launching Luxury Forum In May

“We Want To Hear From The Journalists… Their Views On Luxury Brands And Luxury Culture”

Zheng Haojiang, CEO of Sparkle Roll Group (China Daily)

Capitalizing on the eagerness of brands to cash in on China’s booming luxury market, Hong Kong’s Sparkle Roll Group will host a three-day forum and exhibition on China’s luxury brand culture in Beijing beginning May 23. Following their luxury expo last fall, this year’s event will include key speakers, auctions, charity banquets, a luxury brand exhibition featuring designs from dozens of high-end names, and a mass media forum providing media outlets a platform to discuss China’s luxury industry.

For Zheng Haojiang, CEO of Sparkle Roll Group, such a platform is important as the company “want[s] to hear from the journalists, so we will have this sub-forum for them to speak their views on luxury brands and luxury culture.” The conference will conclude with a charity auction of two paintings that have been donated to the Jackie Chan Charitable Foundation by the Sparkle Roll Group, both of which have a combined value of nearly one million yuan (US$160,810).

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