Hong Kong Tea Fair Reinforces City’s Trade Hub Status, Promotes “Tea Lifestyle”

Hong Kong International Tea Fair 2010 Attracts More Than 250 Exhibitors From 17 Countries & Regions, Up 20% From Last Year

HKTDC Deputy Executive Director Benjamin Chau introduces the Food, Tea and ICMCM events at a press release

HKTDC Deputy Executive Director Benjamin Chau introduces the Food, Tea and ICMCM events at a press release

Hong Kong may have emerged as Asia’s top wine hub over the past 18 months, but this week the city is trying to reinforce its status as one of the region’s top tea trading hubs as well. Following its debut last year, the 2010 Hong Kong International Tea Fair (taking place until Saturday at the Hong Kong Convention and Exhibition Centre) is expected to attract more than 250 exhibitors from 17 tea-producing countries and regions, all looking to talk shop, do business, and take part in seminars aimed at promoting greater global trade in China’s most international city.

From Xinhua:

Seven group pavilions are organized from the Chinese mainland, Hong Kong, India, Japan, Korea, Sri Lanka and Taiwan. Highlighted exhibits include Hunan black tea, Anxi’s Tie Guan Yin Oolong Tea, Fujian Keemun Black Tea from the Chinese mainland, and Darjeeling tea from India and Ceylon tea from Sri Lanka.

Apart from tea trading, the fair features a Tea Industry Conference on market trends and branding, as well as a Chinese Tea Enterprises Forum, a variety of tea forums, tea-tasting sessions and other activities showcasing the art and culture associated with tea.

Other highlights include a “Vote for the Most Popular Tea 2010” and the debut of an international competition for Hong Kong Style Milk Tea. Regional winners from Australia, the Chinese mainland, Canada, Hong Kong and Macao will compete in a championship to find the best brewers of this unique tea.

According to the Hong Kong Trade Development Council, tea demand is on the rise not only in Hong Kong but overseas as well, with Hong Kong tea imports rising 24% over last year in the first quarter of 2010 US$14 million, and tea exports rising 46% in the first six months of this year to nearly $9 million dollars.

The timing of the Hong Kong International Tea Fair also coincides — and shares convention space — with the Hong Kong Food Expo (running through August 16). This year’s Food Expo includes more than 740 exhibitors from 22 countries and regions, offering events such as cooking demonstrations by a Michelin chef and workshops on topics like “healthy eating.” Rounding out this week’s conference trio is the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM), also taking place until the 16th at the Conference and Exhibition Centre.

Hong Kong Conference and Exhibition Centre
1 Expo Drive, Hong Kong Island, Hong Kong‎ – 2582 8888‎
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Culture, Events, Food, Wine, & Spirits