Reports

    Hong Kong Niche Boutique Medium Rare Hits Beijing

    With the emergence of a niche buyer base for lesser-known fashion brands and designers in cities like Beijing and Shanghai, a handful of curated multi-designer stores have opened in (or expanded into) the Chinese Mainland in recent years.
    Medium Rare Beijing, at Sanlitun Village
    Jing DailyAuthor
      Published   in Fashion

    Retailer Stocks Emerging Brands Like The Viridi-anne, forme d’expression, incarnation#

    With the emergence of a niche buyer base for lesser-known fashion brands and designers in cities like Beijing and Shanghai, a handful of curated multi-designer stores have opened in (or expanded into) the Chinese Mainland in recent years. From Shanghai boutiques like Le Lutin, Alter and VILLA to Beijing's Dong Liang and Triple-Major, these stores stock emerging labels that shoppers wouldn't otherwise be able to find at larger players like Hong Kong's JOYCE, The Swank and Lane Crawford. Recently, a new multi-brand retailer, Hong Kong-based

    Medium Rare#

    , made its first foray into the mainland China market, opening a location at Beijing's Sanlitun Village. (Home to brands like Balenciaga, Alexander Wang, Lanvin and Maison Martin Margiela and another multi-brand boutique, Hong Huang's Brand New China.)

    Founded in 1996, Medium Rare's single Hong Kong location at 545 Lockhart Road in Causeway Bay has gained a reputation for supporting little-known local and international designers, among them The Viridi-anne and XIN. At the Beijing store, just as in Hong Kong, shoppers can find niche labels not readily available elsewhere in China, among them forme d'expression, Lost & Found, incarnation, noize, InAisce, nude:masahiko maruyama, and SISTERE and SiVA.

    Medium Rare, Beijing#

    N2-32 3/F, Tower 2 (Upstairs from Alexander McQueen)
    11 Sanlitun Street, Chaoyang District, Beijing
    Tel: +86 010 6417 5932

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