Gift-Giving In China, Done Right (Infographic)

Gifting Culture In China Goes Back Centuries

As everyone from mooncake manufacturers to the world’s top luxury brands knows, gifting culture in China is a complex yet critical part of maintaining both business and personal relationships. Following up their previous infographics on which colors brands should use and which should be avoided, and navigating China’s many holidays for better business outcomes, this week the public relations and strategic communications agency Illuminant Partners released the fourth installment of their Chinese Takeout series, “Enter the Dragon: Gifts (What to Give, What to Avoid).”


Market Analysis, Retail