For All The (Cheese) In China: Brave Cheesemongers Target Chinese Palates

Popularity Of Dairy Products In Cheese Booming, But Consumer Education Still Lacking

Chinese cheese

Chinese cheese

Reuters has posted an excellent video today looking at the rising popularity of dairy products in the China market, focusing more specifically on cheese. Despite the relative novelty of cheese in mainland China and the stereotype that Chinese epicures turn their noses at the stuff, some brave entrepreneurs are working to educate consumers on the health benefits of high-quality cheese while helping to refine palates across the country.

While it’s still an uphill battle, it’s clear that a potentially lucrative niche has begun to form, particularly in more internationalized top-tier cities.


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