Fan Bingbing’s Global Glamour Boosts Luxury Brands at Cannes

Chinese Mega-Star Gives Red-Carpet Lift to LV, Chopard, L’Oreal

Fan Bingbing wears a Louis Vuitton gown to the Opening Ceremony of the Cannes Film Festival.

Fan Bingbing wears a Louis Vuitton gown to the Opening Ceremony of the Cannes Film Festival.

Fan Bingbing has been turning heads all week at Cannes Film Festival as she shows off her style to a global audience while simultaneously officially promoting L’Oreal and Chopard. In addition, the designers she’s been wearing, including Elie Saab, Louis Vuitton, and Valentino, have automatically gained publicity amongst both her Chinese fan base and international event watchers.

The Iron Man 3 star increasingly stands out as an international figure with each subsequent annual visit to the festival. Attending a L’Oreal cocktail party, she appeared with several of the beauty company’s other celebrity brand representatives, including Julianne Moore, Freida Pinto, and Sonam Kapoor. On Saturday night, The Hollywood Reporter awarded her with the title of International Artist of the Year, further emphasizing her global allure.

In previous years, the actress has been known for wearing traditional Chinese designs on her show-stopping gowns, but so far this year has chosen to wear dresses from European design houses. For the official Cannes Opening Ceremony, she wore a gown by Louis Vuitton, for whom she serves as a domestic brand ambassador in China.

The actress and the designers she selected have been receiving extensive coverage on both English- and Chinese-language fashion sites, making her fame a doubly appealing asset for major fashion labels. “Every time Fan Bingbing appears on the Cannes red carpet, she always gives a stunning pose, whether or not she’s wearing Chinese traditional style,” said popular Chinese fashion site Rayli.com in one of its many pieces covering her appearances.

Look below for photos of the actress on the red carpet throughout the events of the festival so far.

The actress wears an Elie Saab gown on the red Carpet at the 2013 Cannes Film Festival.

The actress wears an Elie Saab gown on the red Carpet at the 2013 Cannes Film Festival.

Fan Bingbing appears as the official face of Chopard at Cannes Film Festival 2013.

Fan Bingbing appears as the official face of Chopard at Cannes Film Festival 2013.

Fan Bingbing accepts her "International Artist of the Year" award wearing Valentino.

Fan Bingbing accepts her “International Artist of the Year” award wearing Valentino.

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