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January 2021

How Collaborations Are Defining Experiences in China

January 26 @ 10:00 am - 11:00 am
Jing TONG Webinar

China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.  While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try new, (often affordably priced) products—which also make them attractive candidates for posting on social media, further helping to expand the reach of brands among that…

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