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August 13 @ 12:00 pm - 1:00 pm
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of the biggest years on record for Chinese visitors.
That being said, planning for the 2021/22 travel surge needs to begin now.
Chinese travelers will be eager for adventure, yet cautious at the same time. WeChat is a key tool tourism organizations and cultural institutions should leverage to communicate reopening and safety information, share independent travel itineraries, provide customer service, and enable touchless payments and digital destination guides.
The webinar on Thursday, August 13 at 12 p.m. EST will kick off with Lauren Hallanan, Head of Marketing at Chatly, who will share key findings for DMOs from the upcoming report “WeChat Optimization for DMOs & Cultural Institutions” co-authored by Jing Travel and Chatly.
We’ll then hear from Peter Huang, Managing Editor at Jing Travel, who will cover key takeaways for cultural institutions.
Lastly, there will be a panel discussion featuring Theresa Belpulsi, Vice President of Tourism, Sports and Visitor Services at Destination DC, who will share how DDC has incorporated WeChat into its China strategy and what tactics they have found most effective for driving ROI.
12:00 – Opening Remarks & Key Takeaways for DMOs – Chatly
12:15 – Takeaways for Cultural Institutions – Jing Travel
12:25 – Panel Discussion with Destination DC + Additional guest speaker
12:45 – Q&A
Click here to reserve your spot for the “WeChat Optimization for DMOs & Cultural Institutions” webinar
After registering, you will receive a confirmation email containing information about joining the webinar.
Peter Huang | Managing Editor @Jing Travel
Peter is the managing editor at Jing Travel. He oversees the publication’s editorial activities and supervises its daily operations. Prior to joining Jing Travel, Peter worked as a project manager at Public Art Fund and obtained his master’s degree from Columbia University in New York.
Lauren Hallanan | Head of Marketing @Chatly
Lauren Hallanan is Head of Marketing at Chatly and a Chinese social media marketing consultant, writer, and speaker focusing on influencer marketing, live streaming, social commerce, and the rise of Chinese domestic brands. She’s the co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs, a contributing writer at Forbes and Jing Daily, and host of the China Marketing Podcast.
Theresa Belpulsi | Vice President of Tourism and Visitor Services @Destination DC
Theresa Belpulsi is Vice President of Tourism for Destination DC. DDC is the capital city’s primary marketing organization and is responsible for the economic health of a $9 billion hospitality industry employing 270,000 individuals in the region. Theresa oversees tourism marketing and sales for the domestic, sports and international markets as well as visitor’s services. Prior to her 17 year tenure at Destination DC, Belpulsi served as Assistant Director of Tourism of the Fort Lauderdale Convention & Visitors Bureau. She was responsible for all domestic leisure sales as well as special events to the city. Currently, Theresa is Chair of the Board to the regional tourism marketing cooperation, Capital Region USA, Inc. (CRUSA). Additionally, she also sits on the board for a number of tourism organizations including National Cherry Blossom Festival, Cultural Tourism DC and the International Gay and Lesbian Travel Association Foundation.
Jing Group, which includes Jing Daily, China Film Insider, Content Commerce Insider, and Jing Travel, is a leading trade publication network that covers the China luxury, entertainment and travel markets.
- Jing Travel