Loading Events
  • This event has passed.

September 23 @ 9:00 am - 10:00 am

Long dominated by top-selling global fragrances like Chanel N°5, China’s fragrance market is undergoing a rapid shift towards lesser-known and niche brands, driven by an evolution in consumer tastes and a greater willingness to experiment, with important implications for the beauty industry as a whole. 

Join Jing Daily on Thursday, September 23 at 9am EST as we chart the skyrocketing rise of China’s fragrance market — fueled by demand from Gen Z and millennial shoppers — and the broader implications for the country’s booming beauty sector. Among the topics to be discussed: 

  • What are the key influences driving young consumers’ interest in beauty and fragrance? 
  • How are new beauty and fragrance brands from overseas successfully breaking into the Chinese market, and how does the emerging local competition measure up?
  • Who were the winners of the recent Qixi Festival shopping season, and what’s in store for beauty and fragrance marketing during Singles’ Day 2021? 

RESERVE YOUR SPOT NOW

Details

Date:
September 23
Time:
9:00 am - 10:00 am
Website:
https://us02web.zoom.us/webinar/register/2316318281170/WN_XIdGC3FhRa-dRZUhAV6Cew