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September 23, 2021 @ 9:00 am - 10:00 am

Long dominated by top-selling global fragrances like Chanel N°5, China’s fragrance market is undergoing a rapid shift towards lesser-known and niche brands, driven by an evolution in consumer tastes and a greater willingness to experiment, with important implications for the beauty industry as a whole. 

Join Jing Daily on Thursday, September 23 at 9am EST as we chart the skyrocketing rise of China’s fragrance market — fueled by demand from Gen Z and millennial shoppers — and the broader implications for the country’s booming beauty sector. Among the topics to be discussed: 

  • What are the key influences driving young consumers’ interest in beauty and fragrance? 
  • How are new beauty and fragrance brands from overseas successfully breaking into the Chinese market, and how does the emerging local competition measure up?
  • Who were the winners of the recent Qixi Festival shopping season, and what’s in store for beauty and fragrance marketing during Singles’ Day 2021? 



September 23, 2021
9:00 am - 10:00 am