Join Dragon Trail Interactive in London for the exclusive, private premiere of its short film, The China Tourism Miracle: 20 Years in the Making. Just two decades ago, outbound tourism for leisure purposes had only just been allowed for Chinese citizens. Today, China has the largest and highest-spending outbound tourism market in the world, not to mention a thriving online tourism sector, and a complex and vibrant digital landscape. Dragon Trail Interactive’s animated film traces the origins of Ctrip, WeChat and Qyer while marking the most seminal events and transformations for Chinese international travel over the past 20 years.

This Shoreditch area event will be accompanied by a special welcome from Dragon Trail’s Managing Director, EMEA, Roy Graff, as well as a talk by Communication Manager, Sienna Parulis-Cook about Chinese semi-independent and customized travel, based on her experience leading private Chinese tour groups in Bath.