The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai.

Partnering with the British Consulate-General Shanghai, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence and will take place at the Shanghai Exhibition Centre.

Best of British 2019 will be a large showcase of 300 British brands, including 50 percent of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British will attract more than 30,000 visitors including 5,000 trade buyers, with a large group of high spending Chinese consumers. The show will feature 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.