October 17 - October 20
The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai.
Partnering with the British Consulate-General Shanghai, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence and will take place at the Shanghai Exhibition Centre.
Best of British 2019 will be a large showcase of 300 British brands, including 50 percent of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British will attract more than 30,000 visitors including 5,000 trade buyers, with a large group of high spending Chinese consumers. The show will feature 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.
There will be many great British brands on show which are split into definitive areas of excellence: